"الإعلام الإسلامي: دراسة مقارنة بين الإعلام التقليدي والجديد في تعزيز القيم الدينية"

"A Comparative Study of Traditional and New Media in Promoting Religious Values in Islam"

Abstract

This comparative study examines the role of traditional and new media in promoting Islamic values in contemporary societies. In recent years, the rapid evolution of media platforms has significantly transformed the ways in which religious content is communicated to the public. Traditional media, including newspapers, television, and radio, have long been pivotal in shaping public perceptions of religion, while the advent of new media platforms such as social media, blogs, and digital news outlets has introduced new opportunities and challenges in conveying religious messages. This research explores how both forms of media contribute to the reinforcement or distortion of Islamic values, with a particular focus on the portrayal of religious practices, ethical teachings, and social issues from an Islamic perspective. Through content analysis and case studies, the study assesses the effectiveness of traditional media in fostering a religiously oriented public discourse compared to the more dynamic and interactive nature of new media platforms. Furthermore, the paper delves into the role of media practitioners, both in traditional and digital spaces, in influencing the public's understanding and acceptance of Islamic norms and values. It also highlights the impact of audience engagement and feedback in the digital age, which allows for a more participatory role in the dissemination of religious teachings. By drawing on examples from various Muslim-majority countries, the study provides insights into how different media platforms are used to either challenge or reinforce societal beliefs related to Islam, offering a nuanced perspective on the media's role in shaping religious identity in the modern world.